NCAJ Suspends All In-Person CLEs, Meetings and Events
Through April 30
In light of the increased fluidity of the situation regarding the COVID-19 pandemic, including Chief Justice Beasley’s recent orders regarding the closure of the majority of the state’s court system, the leadership of NCAJ has decided to suspend all in-person CLEs, meetings and events through April 30. Where possible, we will offer CLE programs and meetings via a digital format or Zoom conference call.
Please note that this decision immediately affects the status of the following NCAJ CLE programs, meetings and events:
- March 20: Executive Committee Meeting | This meeting will be held via Zoom conference call. Contact Courtney Jones with questions or concerns.
- April 3: Board of Governors Meeting | This meeting will be held via Zoom conference call. Contact Courtney Jones with questions or concerns.
- April 3: The 25th Annual Workers’ Compensation Roundtable | This program will be moved to Convention 2020 in Wilmington and remain an in-person event.
- April 17: Land Condemnation 2020: You Don’t Miss Your Water–Practical Pointers for the Post-Map Act Cases Era | This program will be moved to August 2020 and remain an in-person event.
- April 17: Employment Law Section Social | This event is postponed indefinitely.
- April 23: Civil Rights Section Social at Clouds Brewing | This event is postponed indefinitely.
- April 24: Death Penalty 2020 | This program will be moved to August 13-14, 2020 and remain an in-person event.
As of today, all May programming and Convention 2020 (June 18-20 in Wilmington) are still on track to take place as scheduled. We are closely monitoring all official updates from the CDC and NCDHHS and will provide regular updates to all members as they become available.
All NCAJ Section, Division and Caucus leadership calls, trial debriefs, roundtables, etc. and NCAJ Committee Calls will continue as originally scheduled on Zoom.
The NCAJ staff has been working remotely since September 2019, as the former NCAJ building on Annapolis Drive is now up for sale. We do not anticipate any lapse in service from the staff in the coming weeks, as they are already well-equipped to continue to do their jobs from home.
Additional COVID-19 Resources for Attorneys in North Carolina:
We appreciate your understanding during this time. Please take care of yourselves, your families and your communities.
North Carolina Advocates for Justice
Look for this feature in the current edition of Trial Briefs, exclusively for NCAJ members.
By Tea Hoffmann
In my coaching practice, I ask lawyers on the initial call to describe their ideal client. Most say “ones who can pay” with a chuckle. While having paying clients is important, finding the right paying clients is even more important. But how do you find the right clients for your practice? Strategic targeting is a method that has proven benefits when it comes to attracting the right clients.
Strategic targeting is a marketing method wherein you identify clients you would like to provide your services to, and those clients are also in need of someone with your experience and expertise to do work for them. These clients can fit into a certain demographic or market segment or fit into a certain business segment you find fascinating. For example, if you enjoy an eminent domain practice, you should be targeting clients who need help with a condemnation or eminent domain issue. Your website should contain resources designed for this type of client including frequently asked questions and past examples of your victories and representative matters. Video testimonials as well as written testimonials are also powerful. Credentialing yourself as a “Best Lawyer” in your specific field or “Super Lawyer” is also a great way to set yourself apart from your competition. In other words, you must get into the head of your ideal client and consider how they buy and why.